Our Story

A Bird Store Takes Off

Jim_CarpenterIn 1981, Jim Carpenter combined his retail experience with his avid enjoyment of nature and backyard birdfeeding to open the first Wild Birds Unlimited store in Indianapolis, Indiana.

Though this retail concept had never been attempted in a serious way, Jim soon discovered a great demand for a store where people could purchase high-quality items to attract backyard birds and were eager to talk about their hobby or their latest bird sighting.

With several people intrigued by the idea of owning a shop like Wild Birds Unlimited, Jim decided to franchise the concept. Two years later, the first franchised location opened, launching a business that today, has more than 285 stores throughout the United States and Canada.