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Wild Birds Unlimited by the Numbers

How much money can you make money as a franchisee?

Wild Birds Unlimited is a money-making franchise opportunity, and we believe in financial transparency. Therefore, as a would-be owner, we invite you to examine our average gross sales numbers to determine if there’s sufficient potential for franchise profitability.

Gross Sales*

$687,516
2020 Average Gross Sales
for Stores Open for Full Year

22.19%
Average Same Store Gross Sales
Percent Change

$588,274
2019 Average Gross Sales
for Stores Open for Full Year

$942,543
2020 Average Gross Sales for
Top Half of Stores Open for Full Year

 

 


$570,588

2018 Average Gross Sales
for Stores Open for Full Year

*Canadian and First Year Stores are Excluded

Some outlets have sold this amount, however there is no assurance or guarantee that your store will experience the same franchise profit. These figures are a reference point only, you will ultimately assume the responsibility for your store results. Performance reflects unaudited information for stores in operation a full 12-month period as of December 31st each year, with the age of included stores ranging from 2 to over 30 years. Canadian stores and first calendar year stores were not included in this analysis.

These franchise stores are commonly in neighborhood or regional strip mall shopping centers or freestanding buildings. “Gross Sales,” as used above, means the sales price of all merchandise and services sold, including cash and charge sales of every kind made at the store, and mail, internet and telephone orders received or taken at the store. See Item 19 of the Wild Birds Unlimited 2021 Franchise Disclosure Document for more information.

Footnotes to Gross Sales information:

  • For all 273 stores operating at least 24 months at 12-31-18, the Average Gross Sales figure was $570,588. Of these 273 stores, 105 (or 38.46%) exceeded the Average Gross Sales figure of $570,588. The 2018 Median Gross Sales for these same 273 stores was $510,700.
  • For all 294 stores operating at least 24 months at 12-31-19, the Average Gross Sales figure was $588,274. Of these 294 stores, 109 (or 37.07%) exceeded the Average Gross Sales figure of $588,274. The 2019 Median Gross Sales for these same 294 stores was $510,328.
  • For all 305 stores operating at least 24 months at 12-31-20, the Average Gross Sales figure was $687,516. Of these 305 stores, 122 (or 40.00%) exceeded the Average Gross Sales figure of $687,516. The 2020 Median Gross Sales for these same 305 stores was $618,843.
  • For all 305 stores operating for both 1/1/2019-12/31/2019 and 1/1/2020-12/31/2020, the Average Same Store Gross Sales Percent Change was 22.19%. Of these 305 stores, 135 (or 44.26%) exceeded the Average Same Store Gross Sales Percent Change of 22.19%. The Median Same Store Sales Percent Change of these 305 stores was 20.63%

Owners Discretionary Cash Flow*

$135,041
2020 Average Owner’s Discretionary
Cash Flow for Stores Open for Full Year

$209,782
2020 Average Owner’s Discretionary Cash Flow for Top Half of Stores Open for Full Year

*Canadian and First Year Stores are Excluded

Some outlets have earned this amount, however there is no assurance or guarantee that your store will experience the same franchise profit. These figures are a reference point only, you will ultimately assume the responsibility for your store results. Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years. Canadian and first year stores are not included in this analysis.
These franchise stores are commonly in neighborhood or regional strip mall shopping centers or freestanding buildings. “Owner’s Discretionary Cash Flow” (“ODCF”) is determined with reference to the unaudited profit and loss statements submitted to us by each store included in the chart. To derive the ODCF for each store, we subtracted the Cost of Goods Sold (“COGS”) and Operating Expenses from the Gross Sales for each store, and then added back in the data reported by each franchisee as “owner’s wages”, “amortization/depreciation”, “owner’s life insurance”, “owner’s health insurance”, “owner’s retirement plan”, and “auto Expense.” From there, we averaged the ODCF for all stores during each of 2018, 2019 and 2020. COGS are the out-of-pocket expenses to acquire merchandise for resale and includes shipping. Operating Expenses can include a variety of expenses, including owner’s wages, non-owner’s wages, payroll taxes and employee benefits, marketing, store retailing suppliers, occupancy costs, utilities, computer expense, insurance, maintenance and repair, royalties, supplies and postage, travel and meals/entertainment, auto expense, miscellaneous, merchant fees, depreciation and amortization. Franchise profit financials that are not represented here include stores for which the franchisee’s fiscal year was different than calendar year or for which the franchisee failed to submit reliable financial statements to us. We did not exclude stores due to characteristics such as a specific type of geography, type of location, degree of competition or other similar factors. See Item 19 of the Wild Birds Unlimited 2021 Franchise Disclosure Document for more information.

Footnotes to ODCF information:

  • For all 259 stores operating at least 24 months at 12-31-18, that were included in this data set, the ODCF was $95,547. Of these 259 stores, 103 (or 39.77%) exceeded the ODCF figure of $95,547. The 2018 Median ODCF for the same 259 stores was $77,214.
  • For all 280 stores operating at least 24 months at 12-31-19, that were included in this data set, the ODCF was $96,862. Of these 280 stores, 110 (or 39.29%) exceeded the ODCF figure of $96,862. The 2019 Median ODCF for the same 280 stores was $74,721.
  • For all 294 stores operating at least 24 months at 12-31-20, that were included in this data set, the OCF was $135,041. Of these 294 stores, 117 (or 39.80%) exceeded the ODCF figure of $135,041. The 2020 Median ODCF for the same 294 stores was $112, 992.

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