Wild Birds Unlimited by the Numbers
How much money can you make as a franchisee?
Wild Birds Unlimited is a money-making franchise opportunity, and we believe in financial transparency. Therefore, as a would-be owner, we invite you to examine our average gross sales numbers to determine if there’s sufficient potential for franchise profitability.
Gross Sales*
2022 Average Same Store Gross Sales
Percent Change
for Stores Open for Full Year
Top Half of Stores Open for Full Year
$687,516
2020 Average Gross Sales
*Canadian and First Year Stores are Excluded
Some outlets have sold this amount, however there is no assurance or guarantee that your store will experience the same franchise profit. These figures are a reference point only, you will ultimately assume the responsibility for your store results. Performance reflects unaudited information for stores in operation a full 12-month period as of December 31st each year, with the age of included stores ranging from 2 to over 30 years. Canadian stores and first calendar year stores were not included in this analysis.
These franchise stores are commonly in neighborhood or regional strip mall shopping centers or freestanding buildings. “Gross Sales,” as used above, means the sales price of all merchandise and services sold, including cash and charge sales of every kind made at the store, and mail, internet and telephone orders received or taken at the store. See Item 19 of the Wild Birds Unlimited 2022 Franchise Disclosure Document for more information.
Footnotes to Gross Sales information:
- For all 305 stores operating at least 24 months at 12-31-20, the Average Gross Sales figure was $687,516. Of these 305 stores, 122 (or 40.00%) exceeded the Average Gross Sales figure of $687,516. The 2020 Median Gross Sales for these same 305 stores was $618,843
- For all 313 stores operating at least 24 months at 12-31-21, the Average Gross Sales figure was $784,782. Of these 313 stores, 120 (or 38.34%) exceeded the Average Gross Sales figure of $784,782. The 2021 Median Gross Sales for these same 313 stores was $695,377.
- For all 312 stores operating at least 24 months at 12-31-22, the Average Gross Sales figure was $854,723. Of these 312 stores, 124 (or 39.74%) exceeded the Average Gross Sales figure of $854,723. The 2022 Median Gross Sales for these same 312 stores was $770,351.
- For all 312 stores operating for both 1/1/2021-12/31/2021 and 1/1/2022-12/31/2022, the Average Same Store Gross Sales Percent Change was 9.00%. Of these 312 stores, 135 (or 43.27%) exceeded the Average Same Store Gross Sales Percent Change of 9.00%. The Median Same Store Sales Percent Change of these 312 stores was 6.98%
Owners Discretionary Cash Flow*
Cash Flow for Stores Open for Full Year
*Canadian and First Year Stores are Excluded
Some outlets have earned this amount, however there is no assurance or guarantee that your store will experience the same franchise profit. These figures are a reference point only, you will ultimately assume the responsibility for your store results. Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years. Canadian and first year stores are not included in this analysis.
These franchise stores are commonly in neighborhood or regional strip mall shopping centers or freestanding buildings. “Owner’s Discretionary Cash Flow” (“ODCF”) is determined with reference to the unaudited profit and loss statements submitted to us by each store included in the chart. To derive the ODCF for each store, we subtracted the Cost of Goods Sold (“COGS”) and Operating Expenses from the Gross Sales for each store, and then added back in the data reported by each franchisee as “owner’s wages”, “amortization/depreciation”, “owner’s life insurance”, “owner’s health insurance”, “owner’s retirement plan”, and “auto Expense.” From there, we averaged the ODCF for all stores during each of 2020, 2021 and 2022. COGS are the out-of-pocket expenses to acquire merchandise for resale and includes shipping. Operating Expenses can include a variety of expenses, including owner’s wages, non-owner’s wages, payroll taxes and employee benefits, marketing, store retailing suppliers, occupancy costs, utilities, computer expense, insurance, maintenance and repair, royalties, supplies and postage, travel and meals/entertainment, auto expense, miscellaneous, merchant fees, depreciation and amortization. Franchise profit financials that are not represented here include stores for which the franchisee’s fiscal year was different than calendar year or for which the franchisee failed to submit reliable financial statements to us. We did not exclude stores due to characteristics such as a specific type of geography, type of location, degree of competition or other similar factors. See Item 19 of the Wild Birds Unlimited 2023 Franchise Disclosure Document for more information.
Footnotes to ODCF information:
- For all 294 stores operating at least 24 months at 12-31-20, that were included in this data set, the OCF was $135,041. Of these 294 stores, 117 (or 39.80%) exceeded the ODCF figure of $135,041. The 2020 Median ODCF for the same 294 stores was $112, 992.
- For all 299 stores operating at least 24 months at 12-31-21, that were included in this data set, the OCF was $144,511. Of these 299 stores, 117 (or 39.13%) exceeded the ODCF figure of $144,511. The 2021 Median ODCF for the same 299 stores was $116,778
- For all 300 stores operating at least 24 months at 12-31-22, that were included in this data set, the ODCF was $134,175. Of these 300 stores, 126 (or 42.00%) exceeded the ODCF figure of $134,175. The 2022 Median ODCF for the same 300 stores was $116,375.
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