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Birds of a Feather

Our bird feeding and nature franchise blog delivers franchise industry news, the latest updates on the Wild Birds Unlimited Franchise, and other practical – yet valuable – resources for franchise owners.

Your Source Expert Advice and Insights for Bird and Nature Lovers

Read the WBU Bird Tracks Blog

The Importance of Putting the Customer First

Brands like Wild Birds Unlimited (WBU) know the secret to success. It’s all about creating a customer-centric culture. And the best way to keep your customers front and center and ensure you’re providing the experiences they expect is pretty simple—just ask them. This is exactly what WBU does on a daily basis. With its customer […]

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Franchising Terms: What’s Common & What’s Not

Anytime you venture into new territory, especially in business, there is a learning curve to understand the proper terminology. Franchising is no different.  Understanding the terms will make the research process, decision-making and ownership less complicated. There are some very necessary franchising terms to know as well as best practices. Normal Operating Procedures As you […]

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Why Music Store Franchises Hit the Wrong Note as Investments

We all love music and value its positive impact on our lives, but it may not be quite as in tune as an investment opportunity. If you love the arts and have considered making a career in music, you may hit a wrong chord when considering being part of a music store franchise. Learn more […]

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New FSC Member!

Say hello to our newest Wild Birds Unlimited FSC team member, Dusty!  Dusty comes from J Crew and is now a business coach here at WBU.  A previous client of his sent him amazing cookies with beautifully hand painted birds on them to wish him luck here at WBU.  We are so excited to have […]

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Cabela’s Franchise: Why You Can’t Own One & What’s a Better Choice

If you are an entrepreneur trying to figure out the best franchise ownership opportunity, you’re probably like most prospective franchisees and googling various brands you’re familiar with. If you want to be in a business that combines retail and outdoor interests, there are a few options to consider. The Strength of the Retail Industry The […]

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Happy Holidays from WBU!

The Wild Birds Unlimited Franchise Support Center gathered to celebrate the holidays! Thank you to Jim and Nancy Carpenter for your continued support and dedication to our team, thank you to all FSC staff for all you do every day to support our franchisees, and thank you to our amazing franchisees! We wish you all a […]

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Decorate a Wreath for the Birds!

Our CDO/EVP of Franchising, Paul Pickett started making bird wreaths back in the 90s for for friends and family who loved birds and bird feeding and who were hard to buy for during the holidays. Paul has continued to make them for over 20 years and love this tradition each and every year. Since the […]

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2022 Mistletoe Tour

A group of our wonderful FSC staff went on the Mistletoe Tour to local Wild Birds Unlimited stores jingling joy!  The Mistletoe Tour has been a tradition for over 10 years and this was the first year that our staff was able to resume the tour following the pandemic.  This amazing tradition brings so much […]

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