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About Wild Birds Unlimited

40 Years of Bringing People & Nature Together

Wild Birds Unlimited is a wildlife franchise with more than 350 stores across North America. Discover what inspired our founder to start the business and remains our passion and driving force today.

Wild Birds Unlimited History

In 1981, Jim Carpenter, our founder and CEO, had a dream. Jim loved the hobby of bird feeding and the idea of controlling his own destiny by owning his own business. Jim was a natural entrepreneur; as a child, his grandparents had owned a small chain of “five and dime” retail stores in his home state of Indiana. So, with a big dream and small inheritance, Jim opened the first Wild Birds Unlimited store in Indianapolis, IN. Jim believed that if he offered the best bird feeding products, delivered the finest customer experience, and focused on enhancing his customers’ lives by providing them the best way to enjoy their backyard bird feeding hobby, his business was sure to succeed.

He was right! Jim’s commitment created a strong foundation that has supported 40 years of growth and a thriving wildlife franchise that’s bringing joy to thousands of customers throughout the US and Canada.

The Cornerstone of Wild Birds of Unlimited

Our Mission
We Bring People & Nature Together…and we do it with excellence.

Our Vision
We bring joy into our customers’ lives…by sharing our passion for birds and knowledge about the hobby of backyard bird feeding.

Our Core Values

  • We believe in being honest, ethical, and respectful with everyone.
  • We embrace diversity in our community.
  • We guarantee our products are of the highest quality, are truly effective, and are an excellent value.
  • We support sustainably-produced products whenever possible.
  • We support local and national bird and wildlife habitat conservation organizations and educational programs.


Video Transcript

Now that you know how we got started, find out why you should consider becoming a Wild Birds Unlimited franchise owner.

Learn More About Becoming a Wild Birds Unlimited Franchise Owner

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