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Our Story

Wild Birds Unlimited History
In 1981, Jim Carpenter, our founder and CEO, had a dream. Jim loved the hobby of bird feeding and loved the idea of controlling his own destiny by owning his own business. Jim’s entrepreneurial spirit came naturally; his grandparents had owned a small chain of “Five and Dime” retail stores in Indiana. So, with a big dream and small inheritance, Jim opened the first Wild Birds Unlimited store in Indianapolis, IN. Jim was confident that if he had the best bird feeding products, delivered the finest customer experience and focused on enhancing his customers’ lives by providing them the best way to enjoy the backyard bird feeding hobby, he was sure to succeed. These foundations have not changed over the past 35 years.