Steps to Franchise Ownership
Get Ready to Soar —
With Support by Your Side
At Wild Birds Unlimited, support is woven into every step of the
franchise journey. For over 40 years, we've helped new
franchisees spread their wings. From your initial inquiry to the
opening of your store and beyond, we offer the tools, training,
and expert guidance you need to invest with confidence.
Your WBU Franchise Journey
As a prospective franchisee, you’ll have access to the Wild Birds
Unlimited Discovery Center. This curated resource hub
is filled
with tools and educational content for every stage of your
franchise journey. You’ll also receive one-on-one
support
from our Franchise Development team as you
navigate each stage of the process.
Built-in Support from Day One
You don’t need retail experience to invest in a Wild Birds
Unlimited franchise.
We’ve spent over 40 years building a
system that empowers franchisees through
world-class
training and dedicated support from our New Owner
Development
Team and your ongoing coach.
Many of our franchisees started as devoted customers
who simply wanted to turn
their love for the brand into
something bigger. The only thing you need to get
started
is the same passion — we'll provide the tools, training,
and support to
help you soar.
Our Franchisee Support Model Includes:
HANDS-ON TRAINING
with our proprietary financial
forecasting tools, point
of sale system, and
purchasing processes
Support RECRUITING,
TRAINING, & RETAINING
team members for your
Wild Birds Unlimited store
A comprehensive ANNUAL
MARKETING PLAN
that integrates direct mail,
email marketing, educational
outreach, social media & more
Ongoing PRODUCT
TRAINING AND NATURE
EDUCATION, so you can
become your neighborhood's
own backyard bird feeding &
wildlife specialist
Access to a SUPPORTIVE
COMMUNITY, of fellow Wild
Birds Unlimited franchise
store owners
Meet the Wild Birds Unlimited Team
When you join Wild Birds Unlimited, you're joining a
purpose-driven community rooted in joy, connection, and
a shared love for nature — and it all starts with the people
who support you from day one. The passionate
leaders on our
executive team and our dedicated Franchise Development
specialists are
committed to supporting you
every step of the way.
Executive Leadership Team
JIM CARPENTER
Founder, President & CEO
PAUL E. PICKETT
Chief Development Officer/
EVP of Franchising
AMY MOORE
Chief Operating Officer/
SVP of Retail Concepts
SCOTT PRILL
VP of Franchisee Communications
& Training
CHRISTA ANDERSON
VP of Coaching Support
CHERYL CAMP
VP Controller
JIM LESCH
VP of Product & Supply
DAN DOBBS
VP of Information Systems/CIO
BO LOWERY
VP of Marketing
JIM CARPENTER
Founder, President & CEO
PAUL E. PICKETT
Chief Development Officer/
EVP of Franchising
AMY MOORE
Chief Operating Officer/
SVP of Retail Concepts
SCOTT PRILL
VP of Franchisee Communications
& Training
CHRISTA ANDERSON
VP of Coaching Support
CHERYL CAMP
VP Controller
JIM LESCH
VP of Product & Supply
DAN DOBBS
VP of Information Systems/CIO
BO LOWERY
VP of Marketing
Franchise Development Team
SETH HOLAN
Director of Franchise Development
AUDREY KLEINE
Manager of Franchise Development
STEPHANIE McFARLAND
Compliance Specialist/
Administrative Assistant
SETH HOLAN
Director of Franchise Development
AUDREY KLEINE
Manager of Franchise Development
STEPHANIE McFARLAND
Compliance Specialist/
Administrative Assistant
Wild Birds Unlimited:
Nature Franchise FAQs
Interested in owning a Wild Birds Unlimited franchise?
Find answers to the most frequently asked nature
franchise questions.
Ready to Join the Flock?
You won’t be flying solo. From the moment you reach out,
the
Wild Birds Unlimited team is here to guide you through
the
franchise process. So what are you waiting for?