Franchisee Ownership Investment

Learn about our franchise startup costs

You share the Wild Birds Unlimited passion for backyard bird feeding, and now it’s time to understand the facts about the investment required to open your own WBU retail outlet.

Here are the startup costs* you should plan for when launching your own Wild Birds Unlimited franchise.

Franchise Fee $40,000
Training Fee $5,000
Travel, Meals, and Lodging $500 – $6,000
Rent Deposit $3,000 – $7,500
First Month’s Rent $3,000 – $7,500
Leasehold Improvements $25,983 – $86,796
Insurance (Annually) $1,500 – $5,000
Legal/Accounting $750 – $9,750
Office Equipment $10,762 – $14,496
Signs $5,200 – $10,000
Opening Advertising $8,292 – $11,383
Retail Fixtures $21,043 – $39,835
Opening Inventory $35,690 – $43,985
Miscellaneous $5,236- $9,323
Technology $1,899
Additional Funds (Working Capital) $41,570 – $51,570
TOTAL $209,425$350,037
Actual start-up costs will vary from store to store depending on location, size of store, local retail rental rates, time of year and available capital.
All costs are in US Dollars.


Continuing Support Fees
Royalties 4% of Gross Sales
Advertising Fund 1% of Gross Sales
If you’re motivated to become an active member of the community as a Wild Birds Unlimited franchisee, find out about the timeline for opening your franchise.

Ready for Franchise Ownership?

Learn More About Becoming a Wild Birds Unlimited Franchise Owner

Complete the form to talk with our Development Team.

Start Your Application