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How much does a Wild Birds Unlimited franchise cost?

The typical investment for a Wild Birds Unlimited franchise is from $185,179 to $311,043, including franchise fee and working capital.

Does Wild Birds Unlimited offer an online shopping experience for retail customers?

Each WBU store has the opportunity to provide an online shopping experience through the MyWBU Store platform. The MyWBU Store offers customers the option to shop the store and have their items shipped or picked-up in the store.

How long does it take to open a Wild Birds Unlimited?

Our step-by-step franchise development process takes between 45-60 days. Once your site has been selected and a lease is signed, the site preparation will take between 60-90 days, depending on how much work your Landlord will do to the site and how much work you will have to do to the build out the space.

Do I need to be a bird expert to successfully own and operate a Wild Birds Unlimited franchise?

You do need to have a level of passion and interest in nature and the hobby of back yard bird feeding, but we will teach you how become your community’s back yard bird feeding expert. All you need is the desire and interest to learn.

What are the financial qualifications to become a franchisee?

We are seeking someone with a minimum net worth of $300,000 and at least $40,000 to $50,000 in liquid capital.

How much is the franchise fee for Wild Birds Unlimited franchises?

New franchisees pay a $40,000 franchise fee upon signing the franchise agreement.

How long is the franchise agreement?

We offer 10-year renewable franchising agreements. Our renewal term is 5 years, with no fee upon renewal.

What is the best location for a Wild Birds Unlimited?

The best location for a Wild Birds Unlimited store is in a busy retail shopping center, typically anchored by big-box retailers and/or grocery stores that attract our target customers three to four times a week. We find that drive-by visibility is the #1 way to attract new customers…and once they find you the first time, it is your job to deliver an exceptional customer experience (and we will show you how to do just that!)

How big is the bird feeding industry?

According to the U.S. Fish & Wildlife Service, 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation National Overview (Issued August 2017):

  • 81 Million people participate in feeding birds and other wildlife
  • $5 Billion is spent annually on birdseed and wildlife food
  • $960 Million is spent annually on bird feeders, bird baths and nesting boxes
  • $1.8 Billion is spent annually on binoculars and spotting scopes
  • $7.6 Billion is spent annually on bird feeding and watching wildlife