As a part of 1851 Franchise’s webinar series highlighting conversations with entrepreneurs and business leaders, chief development officer Paul Pickett joined publisher Nick Powills for a discussion highlighting how the brand is navigating COVID-19 both on the consumer and franchise development sides of the business. Pickett and Powills also discuss Wild Birds Unlimited’s ability to bring people joy through its backyard bird feeding products, and how this helps franchisees steer their business in a positive way.
After winning the Crystal Compass Award for outstanding leadership in the franchise industry at this year’s International Franchise Association Convention, which is given out by the IFA’s Women’s Franchise Committee, Wild Birds Unlimited’s chief development officer Paul Pickett sat down for the group’s podcast, “Her Success: The Story of Female Franchise Leaders.” On the podcast, Pickett discusses his background, how he first discovered Wild Birds Unlimited and how he’s been able to overcome challenges in business to successfully drive development for the brand.
This year, Wild Birds Unlimited received a franchisee satisfaction index score of 80, putting them among the best in the franchising industry. This score also secured the brand’s spot on Franchise Business Review’s list of the Top 200 Franchises for 2020. Wild Birds Unlimited earned this ranking after Franchise Business Review collected feedback from 249 active franchisees in the brand’s system surrounding its core values, franchisee community, corporate leadership and more.