Birds of a Feather

Our bird feeding and nature franchise blog delivers franchise industry news, the latest updates on the Wild Birds Unlimited Franchise, and other practical – yet valuable – resources for franchise owners.

Your Source Expert Advice and Insights for Bird and Nature Lovers

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Here we grow again!

A very big congratulations to Susan Maranhao, as she has taken ownership of her 2nd Wild Birds Unlimited Store in Woburn, MA.  Susan joined the WBU family back in 1990 when she purchased her first store in Sudbury, MA.  Susan purchased the store from Dawna Blum who has owned the store since 2017.  Susan said, […]

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Welcome to the Flock!

We are excited to announce that Eric and Tammy Brady have successfully purchased the Wild Birds Unlimited Store in Memphis, TN!  They purchased the store from Ben and Debbie Bruce who have owned the store since 1996.  Eric and Tammy said, “We are so excited to join the flock and can’t wait to start this […]

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Wild Birds Unlimited Partnership with First Citizens

Last Wednesday was a big day for us here in the Wild Birds Unlimited Franchise Development department when we got word that two of our newest WBU franchise store owners got their SBA-backed financing journey across the finish line and deposited their funds into their bank accounts. If you have ever heard about how challenging […]

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Specialty Retail Industry: Pros & Cons of Buying a Niche Business

If you’ve ever stepped foot in a sporting goods store, an electronics store or hardware store, you have shopped in a specialty store. This is a retail store that focuses on a specific brand or product category. As an example, it’s the difference between shopping Walmart for a large, variety selection of goods versus heading […]

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Wild Birds Unlimited Native Pollinator Meadow

The Wild Birds Unlimited Native Pollinator Meadow, the largest designed pollinator meadow in the city of Indianapolis, opened to the public at Virginia B. Fairbanks Art & Nature Park yesterday evening. The meadow is home to over 100 species of plants to support local bees, insects, migratory birds, and monarch butterflies. The Meadow was designed […]

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Three Problems with Franchise Grocery Stores & What to Consider Instead

We all need food to survive. It would seem reasonable, then, that being part of a high-demand business that delivers food to consumers would be a profitable venture. Add in the safety net of franchising and it seems like supermarket franchises would be an appetizing prospect. Think again. There are actually only a few brands […]

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Arbor Day Foundation

We have exciting news to share! Wild Birds Unlimited has partnered with the Arbor Day Foundation to plant thousands of trees across North America as part of our initiative to #SaveTheSongBirds. We planted in the Econfina Creek and the Edward Ball Wakulla Springs State Park, both in Florida, the Willamette National Forest of Oregon and […]

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New Owners of Santa Rosa, CA

A big congratulations to Lauren DeRosa and Lynn Raymond on the purchase of their 3rd Wild Birds Unlimited Store in Santa Rosa, CA!  Lauren and Lynn also own the WBU stores in Fort Collins, CO and Longmont, CO.  The Santa Rosa, CA store was originally opened by Tom and Barbara Hendricks in December 1994.  In […]

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FRANCHISEU! EPISODE 26 PAUL PICKETT

This is an amazing podcast with our Wild Birds Unlimited CDO/EVP of Franchising, Paul Pickett!  His career with Wild Birds Unlimited (WBU) has perfectly combined his love of birds, nature, and people. Paul joined the WBU team as the first full-time employee in 1989, shortly after graduating with his Master’s Degree in Biology/Ornithology from the […]

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Franchise Advisory Council Meeting

This week we met with our Wild Birds Unlimited Franchise Advisory Council, in person!  This is the first in person FAC meeting that we have had since the pandemic and WOW how wonderful it is!  Our Franchise Advisory Council is a combination of all of our Franchise Support Center staff and a talented group of […]

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