At the start of the COVID-19 pandemic, Wild Birds Unlimited’s chief development officer Paul Pickett sat down with the 1851 Franchise team to discuss how temporary closures and working from home changed the Wild Birds Unlimited business, both for the franchisor and for franchisees. Throughout the conversation, Pickett offers insights on overcoming challenges for franchise owners, support being offered and the potential long-term impact of the pandemic on businesses moving forward.

As a part of 1851 Franchise’s 2020 Franchise Growth Mastermind Conference, chief development officer Paul Pickett participated in a panel of franchise industry experts for a conversation about how to get development efforts back on track in the current economic climate. During this webinar, Pickett elaborates on how to thoughtfully tell Wild Birds Unlimited’s story during the COVID-19 pandemic, how to enhance communication efforts and what candidate conversations will look like moving forward.