CARMEL, Ind. (March 11, 2021) – Wild Birds Unlimited, the bird feeding and nature specialty franchise, has entered into a new partnership with 919 Marketing, an award-winning national franchise marketing and public relations agency, to lead its franchise development marketing efforts.

Wild Birds Unlimited selected 919 Marketing to build on its recent success and to continue to attract qualified franchisees excited about an opportunity to join the growing brand.

“We believe there’s a real opportunity to capitalize on the success we’ve had in the past year,” said WBU Chief Development Officer Paul Pickett. “We’re thrilled to join with 919 Marketing to not only accelerate that expansion but to ensure we find and attract the best prospects. The combination of their franchise marketing and PR expertise along with their data analytics platform is sure to help us continue expanding our footprint into new territories.”

Founded in 1981 and franchising since 1983, Wild Birds Unlimited has maintained steady development, now with roughly 350 locations across the country. After continuing that growth in both units and sales through the challenges of 2020, thanks to several new franchisee support efforts, WBU has set new goals for 2021, including an added presence in targeted markets across the nation.

“Wild Birds Unlimited has a great story, and we’re excited to have the opportunity to tell it to the world,” said 919 Marketing Founder and CEO David Chapman. “From the 919 Insights platform to our team of experts in marketing and digital PR, we believe we have the tools to help WBU reach their franchising goals in 2021 and beyond.”

After adding eight new franchise locations in the past year, Wild Birds Unlimited plans to reach double-digit franchise additions in hopes of obtaining a presence in 100 United States and Canadian markets.