After hosting its second annual Franchise Innovation Awards, Franchise Update Media named Wild Birds Unlimited the #1 brand for the most innovative franchisee support. In this category, Franchise Update Media judges reviewed operations team in order to determine which brands quickly adapted and introduced new support features, best practices and processes during COVID-19. Amy Moore, Vice President of Retail Concepts at Wild Birds Unlimited, said, “This award is a true reflection of what can be accomplished in a very short period of time under difficult circumstances if you have incredible trust, partnerships and an opportunity to collectively collaborate with all key stakeholders.”

To learn more about the Franchise Innovation Awards, click here.