Once again, Wild Birds Unlimited has received another Innovation Award this year.  Franchise Update Media named Wild Birds Unlimited the #1 brand for the Most Innovative Supply Chain Improvement.  We also were the Runner up in the Most Innovative Franchisee Support this year.  In this category, Franchise Update Media judges reviewed all submitted applications in order to determine which brands quickly adapted, provided expectational Supply Chain improvements and introduced new support features, best practices and processes during the past year. Amy Moore, Vice President of Retail Concepts at Wild Birds Unlimited, said, “We are so proud of all of the significant changes that we made to assist our franchise store owners as they, along with every other business, struggled with supply chain issues.  Our product team worked tirelessly to assist both our franchise store owners and vendors during these trying times.  This award is a true reflection of what can be accomplished under difficult circumstances if you have incredible trust, partnerships and an opportunity to collectively collaborate with all key stakeholders.”