As a part of 1851 Franchise’s 2020 Franchise Growth Mastermind Conference, chief development officer Paul Pickett participated in a panel of franchise industry experts for a conversation about how to get development efforts back on track in the current economic climate. During this webinar, Pickett elaborates on how to thoughtfully tell Wild Birds Unlimited’s story during the COVID-19 pandemic, how to enhance communication efforts and what candidate conversations will look like moving forward.

To learn more about how Wild Birds Unlimited has supported franchisees during COVID-19, please visit our 1851 Franchise brand page.