Covering COVID-19 and Franchising with Paul Pickett of Wild Birds Unlimited

At the start of the COVID-19 pandemic, Wild Birds Unlimited’s chief development officer Paul Pickett sat down with the 1851 Franchise team to discuss how temporary closures and working from home changed the Wild Birds Unlimited business, both for the franchisor and for franchisees. Throughout the conversation, Pickett offers insights on overcoming challenges for franchise owners, support being offered and the potential long-term impact of the pandemic on businesses moving forward.