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As a part of 1851 Franchise’s webinar series highlighting conversations with entrepreneurs and business leaders, chief development officer Paul Pickett joined publisher Nick Powills for a discussion highlighting how the brand is navigating COVID-19 both on the consumer and franchise development sides of the business. Pickett and Powills also discuss Wild Birds Unlimited’s ability to bring people joy through its backyard bird feeding products, and how this helps franchisees steer their business in a positive way.