How much does a Wild Birds Unlimited franchise cost?

The typical investment for a Wild Birds Unlimited franchise is from $146,692 to $228,406, including franchise fee and working capital.

How long does it take to open a Wild Birds Unlimited?

Our step-by-step franchise development process takes between 45-60 days. Once your site has been selected and a lease is signed, the site preparation takes approximately 8-12 weeks.

Do I need to have retail experience before opening a Wild Birds Unlimited franchise?

We’re looking for entrepreneurs who want to build a business that fulfills their passion for birds and nature and gives back to their community. Wild Birds Unlimited provides an easy-to-operate, scalable business model. Our intense training, both classroom and in-store, provides you with all the experience you will need.

Do I need to be a bird expert to successfully own and operate a Wild Birds Unlimited franchise?

You do need to have a level of passion and interest in nature and the hobby of back yard bird feeding, but we will teach you how become your community’s back yard bird feeding expert. All you need is the desire and interest to learn.

What are the financial qualifications to become a franchisee?

We are seeking someone with a minimum net worth of $300,000 and at least $40,000 to $50,000 in liquid capital.

How much is the franchise fee for Wild Birds Unlimited franchises?

New franchisees pay a $30,000 franchise fee upon signing the franchise agreement.

How long is the franchise agreement?

We offer 10-year renewable franchising agreements. Our renewal term is 5 years, with no fee upon renewal.

What is the best location for a Wild Birds Unlimited?

The best location for a Wild Birds Unlimited store is in a busy retail shopping center, typically anchored by big-box retailers and/or grocery stores that attract our target customers three to four times a week. We find that drive-by visibility is the #1 way to attract new customers…and once they find you the first time, it is your job to deliver an exceptional customer experience (and we will show you how to do just that!)

How big is the bird feeding industry?

According to the U.S. Fish & Wildlife Service, 2011 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation National Overview (Issued August 2012):

  • 52.8 Million people participate in feeding birds and other wildlife
  • $5 Billion is spent annually on birdseed and wildlife food
  • $969 Million is spent annually on bird feeders, bird baths and nesting boxes
  • $918 Million is spent annually on binoculars and spotting scopes
  • $6.9 Billion is spent annually on bird feeding and watching wildlife
How many employees will I need before opening my Wild Birds Unlimited franchise?

Before you open your store, we strongly recommend that you hire and train two part-time employees.