The challenges associated with the pandemic were, and continue to be challenging, especially for retail franchises like those in the wild bird feeding industry.   As a team, we worked together to be a bright light in an otherwise dark time for so many people.  Our ability to pivot and continue to bring the Joy of Backyard Bird Feeding to our customers made us stronger, resilient, more open to change and embrace being a Renaissance company.  Change is inevitable, Growth is Optional…at Wild Birds Unlimited, we chose Growth!