CARMEL, Ind. (March 29, 2021) – Wild Birds Unlimited, the original, backyard bird feeding and nature specialty franchise, is set to enter the post-pandemic future of business on a steady incline.
In addition to its growth through the challenges and successes of the past year, Wild Birds Unlimited has already begun implementing strategies for further progress when the “return to normalcy” occurs.
“Every business attacks the moment while keeping the future in mind,” said WBU Chief Development Officer Paul Pickett. “That is what so many businesses have had to do recently, as we navigate lingering uncertainties but prepare for the economic environment that’s to come. We’re proud of our brand and our franchisees for their efforts and accomplishments in the past year, and we are eager to capitalize on what we believe is a thorough plan for success in the near future.”
Wild Birds Unlimited not only supported the increased demand for hobbyists but rolled out innovative product offerings and community engagement efforts, all of which it intends to build upon in the coming year.
“The key going forward is to get more depth in our efforts to meet customer desires,” said Pickett. “We want to not only get more engagement with the customers on the franchisee level but to also bring that up to the franchisor level as well. We believe in the value our stores provide to their communities and we are focusing on making that consumer joy even more present and available.”
That means continuing some of the efforts the pandemic thrust into the norm, such as curbside pickup and more convenient operating hours. It also means building upon several valuable consumer engagement efforts such as a successful podcast launch and other experiential opportunities.
As consumers become more comfortable with personal interaction, Wild Birds Unlimited will continue its growth through a new program called FeederScaping, in which local franchisees visit a customer’s home and offer a consultation of which birds their yard could attract and where a bird feeding station and/or birdbath might yield the best results.
Additionally, Wild Birds Unlimited plans to advance its franchise development efforts by targeting new markets. Its roughly 350 locations in the United States and Canada have aided longtime hobbyists and newcomers alike, and the franchise is prepared to build its commitment to education and fun around the passion its customers share.