Wild Birds Unlimited Blog
Six Lessons from 36 Years in Franchise Development by Michelle Rowan
Feb 10, 2026
At Franchise Assembly ‘s Let’s Grow! event last week, Paul Pickett (CDO, Wild Birds Unlimited, Inc. ) delivered something we don’t hear enough in franchising. After 36 years in franchise development, his message was simple:...
Step 1: Beginning Your Journey with Wild Birds Unlimited
Feb 9, 2026
Step 1: Beginning Your Journey with Wild Birds Unlimited Every great decision starts with curiosity. For many of our franchise candidates, that first spark begins with a simple question: “Could Wild Birds Unlimited be the...
From Customers to Franchisees with Wild Birds Unlimited
Nov 4, 2025
Take a look a this great article by Franchise Business Review about Michele & Tim Farmer, owners of the Wild Birds Unlimited in Woodstock, GA as they share their journey to franchise ownership. Click the...
Innovation That Fuels Success: The Role of New Product Development in Our Franchise System
Oct 30, 2025
When you consider joining a franchise, you want more than just a proven business model — you want a system that evolves with the market, keeps customers engaged, and sets you up for success. At...
Birdability Week: Making Birding Accessible for Every Body
Oct 17, 2025
Every October, birders across the country come together to celebrate Birdability Week—a national movement that reminds us that birding truly is for every body. This special week highlights the joy of birding while promoting accessibility...
Leading with Passion, Purpose & Loyalty: A Conversation with Paul Pickett of Wild Birds Unlimited
Oct 16, 2025
When it comes to building a successful franchise system, few leaders embody passion, purpose, and loyalty quite like Paul Pickett, CDO/EVP of Franchising of Wild Birds Unlimited. In a recent episode of The Franchise Leaders...
Nurturing and Integrity in Franchise Development: Lessons from Wild Birds Unlimited
Oct 14, 2025
Building a successful franchise system isn’t just about numbers—it’s about people, purpose, and long-term relationships. That’s the message from Paul Pickett, Chief Development Officer and Executive Vice President of Franchising at Wild Birds Unlimited, in...
What Makes a Great Franchisee?
Sep 30, 2025
Choosing to invest in a franchise is a big decision—one that goes far beyond signing paperwork and opening your doors. In the latest episode of From A to Franchisee, host Michelle Rowan sat down with...
Wild Birds Unlimited Gives Back: A Gift of Joy to Springs Ranch Memory Care
Sep 23, 2025
At Wild Birds Unlimited, we know that the joy of bird feeding has the power to connect people with nature in deeply meaningful ways. That belief came to life recently when Colorado Springs, CO store...