Wild Birds Unlimited by the Numbers

How much money can you make as a franchisee?

Wild Birds Unlimited is a money-making franchise opportunity, and we believe in financial transparency. Therefore, as a would-be owner, we invite you to examine our average gross sales numbers to determine if there’s sufficient potential for franchise profitability.

Gross Sales*

$1,127,369

2023 Average Gross Sales
for Top Half Stores Open for Full Year

$784,782
2021 Average Gross Sales
for Stores Open for Full Year

*Canadian and First Year Stores are Excluded

Some outlets have sold this amount.  There is no assurance that you’ll do as well.  If you rely on these figures, you must accept the risk of not doing as well.  Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years.  Canadian stores and first calendar year stores were not included in this analysis. These stores generally are located in neighborhood or regional strip centers or freestanding buildings.  “Gross Sales,” as used above, means the sales price of all merchandise and services sold, including cash and charge sales of every kind made at the store, and mail, internet and telephone orders received or taken at the store.  See Item 19 of the Wild Birds Unlimited 2024 Mid-Year Franchise Disclosure Document for more information.

• For all 313 stores operating at least 24 months at 12-31-21, the Average Gross Sales figure was $784,782. Of these 313 stores, 120 (or 38.34%) exceeded the Average Gross Sales figure of $784,782.  The 2021 Median Gross Sales for these same 313 stores was $695,377
• For all 312 stores operating at least 24 months at 12-31-22, the Average Gross Sales figure was $854,723. Of these 312 stores, 124 (or 39.74%) exceeded the Average Gross Sales figure of $854,723. The 2022 Median Gross Sales for these same 312 stores was $770,351
• For all 317 stores operating at least 24 months at 12-31-23, the Average Gross Sales figure was $827,579.  Of these 317 stores, 127 (or 40.06%) exceeded the Average Gross Sales figure of $827,579.  The 2023 Median Gross Sales for these same 317 stores was $747,612

$197,810

2023 Average Owner’s Discretionary Cash Flow 
for Top Half of Stores Open for Full Year

*Canadian and First Year Stores are Excluded

Some outlets have earned this amount.  There is no assurance that you’ll do as well. If you rely on these figures, you must accept the risk of not doing as well. Performance reflects unaudited information for stores in operation a full 12 months as of December 31^st each year, with the age of included stores ranging from 2 to over 30 years.  Canadian and first year stores are not included in this analysis.  These stores generally are located in neighborhood or regional strip centers or freestanding buildings.  “Owner’s Discretionary Cash Flow” (“ODCF”) is determined with reference to the unaudited profit and loss statements submitted to us by each store included in the chart.  To derive the ODCF for each store, we subtracted the Cost of Goods Sold (“COGS”) and Operating Expenses from the Gross Sales for each store, and then added back in the data reported by each franchisee as “owner’s wages”, “amortization/depreciation”, “owner’s life insurance”, “owner’s health insurance”, “owner’s retirement plan”, and “auto expense”.  We then averaged the ODCF for all stores during each of 2021, 2022 and 2023.  COGS are the out-of-pocket expenses to acquire merchandise for resale and includes shipping.  Operating Expenses include various expenses, including owner’s wages, non-owner’s wages, payroll taxes and employee benefits, marketing, store retailing suppliers, occupancy costs, utilities, computer expense, insurance, maintenance and repair, royalties, supplies and postage, travel and meals/entertainment, auto expense, miscellaneous, merchant fees, depreciation and amortization.  Stores not included were stores for which the franchisee’s fiscal year was different than calendar year or for which the franchisee failed to submit reliable financial statements to us. We did not exclude stores due to characteristics such as a specific type of geography, type of location, degree of competition or other similar factors.  See Item 19 of the Wild Birds Unlimited 2024 Mid-Year Franchise Disclosure Document for more information.

Footnotes to ODCF information:

• For all 299 stores operating at least 24 months at 12-31-21, that were included in this data set, the ODCF was $144,511. Of these 299 stores, 117 (or 39.13%) exceeded the ODCF figure of $144,511. The 2021 Median ODCF for the same 299 stores was $116,778
• For all 300 stores operating at least 24 months at 12-31-22, that were included in this data set, the ODCF was $134,175. Of these 300 stores, 126 (or 42.00%) exceeded the ODCF figure of $134,175. The 2022 Median ODCF for the same 300 stores was $116,375
• For all 306 stores operating at least 24 months at 12-31-23, that were included in this data set, the ODCF was $121,206. Of these 306 stores, 122 (or 39.87%) exceeded the ODCF figure of $121,206. The 2023 Median ODCF for the same 306 stores was $96,969

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