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WBU Numbers

Gross Sales*

$570,588
2018 Average Gross Sales
for Stores Open for Full Year

$539,344
2017 Average Gross Sales
for Stores Open for Full Year

$784,830
2017 Average Gross Sales for
Top Half of Stores Open for Full Year

$541,755
2016 Average Gross Sales
for Stores Open for Full Year

*Canadian and First Year Stores are Excluded

Some outlets have sold this amount. There is no assurance that you’ll do as well. If you rely on these figures, you must accept the risk of not doing as well. Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years. Canadian stores and first calendar year stores were not included in this analysis. These stores generally are located in neighborhood or regional strip centers or freestanding buildings. “Gross Sales,” as used above, means the sales price of all merchandise and services sold, including cash and charge sales of every kind made at the store, and mail, internet and telephone orders received or taken at the store. See Item 19 of the Wild Birds Unlimited 2019 Franchise Disclosure Document for more information.

Footnotes to Gross Sales information:

  1. For all 257 stores operating at least 24 months at 12-31-16, the Average Gross Sales figure was $541,755. Of these 257 stores, 106 (or 41.25%) exceeded the Average Gross Sales figure of $541,755. The 2016 Median Gross Sales for these same 257 stores was $484,291.
  2. For all 259 stores operating at least 24 months at 12-31-17, the Average Gross Sales figure was $539,344. Of these 259 stores, 98 (or 37.84%) exceeded the Average Gross Sales figure of $539,344. The 2017 Median Gross Sales for these same 259 stores was $478,926.
  3. For all 273 stores operating at least 24 months at 12-31-18, the Average Gross Sales figure was $570,588. Of these 273 stores, 105 (or 38.46%) exceeded the Average Gross Sales figure of $570,588. The 2018 Median Gross Sales for these same 273 stores was $510,700.

Owners Discretionary Cash Flow*

$87,328
2017 Average Owner’s Discretionary
Cash Flow for Stores Open for Full Year

$141,350
2017 Average Owner’s Discretionary Cash Flow
for Top Half of Stores Open for Full Year

*Canadian and First Year Stores are Excluded

Some outlets have earned this amount. There is no assurance that you’ll do as well. If you rely on these figures, you must accept the risk of not doing as well. Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years. Canadian and first year stores are not included in this analysis. These stores generally are located in neighborhood or regional strip centers or freestanding buildings. “Owner’s Discretionary Cash Flow” (“ODCF”) is determined with reference to the unaudited profit and loss statements submitted to us by each store included in the chart. To derive the ODCF for each store, we subtracted the Cost of Goods Sold (“COGS”) and Operating Expenses from the Gross Sales for each store, and then added back in the data reported by each franchisee as “owner’s wages”, “amortization/depreciation”, “owner’s life insurance”, “owner’s health insurance”, “owner’s retirement plan”, and “auto expense”. We then averaged the ODCF for all stores during each of 2015, 2016 and 2017. COGS are the out-of-pocket expenses to acquire merchandise for resale and includes shipping. Operating Expenses include various expenses, including owner’s wages, non-owner’s wages, payroll taxes and employee benefits, marketing, store retailing suppliers, occupancy costs, utilities, computer expense, insurance, maintenance and repair, royalties, supplies and postage, travel and meals/entertainment, auto expense, miscellaneous, merchant fees, depreciation and amortization. Stores not included were stores for which the franchisee’s fiscal year was different than calendar year or for which the franchisee failed to submit reliable financial statements to us. We did not exclude stores due to characteristics such as a specific type of geography, type of location, degree of competition or other similar factors. See Item 19 of the Wild Birds Unlimited 2019 Franchise Disclosure Document for more information.

Footnotes to ODCF information:

  1. For all 233 stores operating at least 24 months at 12-31-15, the ODCF was $85,903. Of these 233 stores, 91 (or 39.06%) exceeded the ODCF figure of $85,903. The 2015 Median ODCF for the same 233 stores was $65,327.
  2. For all 242 stores operating at least 24 months at 12-31-16, the ODCF was $91,867. Of these 242 stores, 100 (or 41.32%) exceeded the ODCF figure of $91,867. The 2016 Median ODCF for the same 242 stores was $72,114.
  3. For all 246 stores operating at least 24 months at 12-31-17, the ODCF was $87,328. Of these 246 stores, 94 (or 38.21%) exceeded the ODCF figure of $87,328. The 2017 Median ODCF for the same 246 stores was $69,997.

Start Up Costs*

Franchise Fee $30,000
Training Fee $5,000
Travel, Meals, and Lodging $1,000 – $6,000
Rent Deposit $3,000 – $7,500
First Month’s Rent $3,000 – $7,500
Leasehold Improvements $6,048 – $54,343
Insurance (First Quarter) $125 – $865
Legal/Accounting $300 – $9,750
Office Equipment $8,085 – $11,107
Signs $4,042 – $8,597
Opening Advertising $7,907 – $11,132
Retail Fixtures $16,833 – $23,180
Opening Inventory $24,865 – $30,930
Miscellaneous $4,682 – $6,617
Gift Cards $100
MyWBU.com $850
Wages and Human Resources Services $5,000 – $7,520
Working Capital $30,000 – $40,000
TOTAL $150,837 $260,991
Actual start-up costs will vary from store to store depending on location,
size of store, local retail rental rates, time of year and available capital.
All costs are in US Dollars.

 

Continuing Support Fees
Royalties 4% of Gross Sales
Advertising Fund – Current .5% of Gross Sales
Advertising Fund – January 2020 1% of Gross Sales