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WBU Numbers

Gross Sales*

$588,274
2019 Average Gross Sales
for Stores Open for Full Year

$570,588
2018 Average Gross Sales
for Stores Open for Full Year

$809,269
2019 Average Gross Sales for
Top Half of Stores Open for Full Year

$539,344
2017 Average Gross Sales
for Stores Open for Full Year

*Canadian and First Year Stores are Excluded

Some outlets have sold this amount. There is no assurance that you’ll do as well. If you rely on these figures, you must accept the risk of not doing as well. Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years. Canadian stores and first calendar year stores were not included in this analysis. These stores generally are located in neighborhood or regional strip centers or freestanding buildings. “Gross Sales,” as used above, means the sales price of all merchandise and services sold, including cash and charge sales of every kind made at the store, and mail, internet and telephone orders received or taken at the store. See Item 19 of the Wild Birds Unlimited 2020 Franchise Disclosure Document for more information.

Footnotes to Gross Sales information:

  1. For all 259 stores operating at least 24 months at 12-31-17, the Average Gross Sales figure was $539,344. Of these 259 stores, 98 (or 37.84%) exceeded the Average Gross Sales figure of $539,344. The 2017 Median Gross Sales for these same 259 stores was $478,926.
  2. For all 273 stores operating at least 24 months at 12-31-18, the Average Gross Sales figure was $570,588. Of these 273 stores, 105 (or 38.46%) exceeded the Average Gross Sales figure of $570,588. The 2018 Median Gross Sales for these same 273 stores was $510,700.
  3. For all 294 stores operating at least 24 months at 12-31-19, the Average Gross Sales figure was $588,274. Of these 294 stores, 109 (or 37.07%) exceeded the Average Gross Sales figure of $588,274. The 2019 Median Gross Sales for these same 294 stores was $510,328.

Owners Discretionary Cash Flow*

$95,546
2018 Average Owner’s Discretionary
Cash Flow for Stores Open for Full Year

$155,388
2018 Average Owner’s Discretionary Cash Flow
for Top Half of Stores Open for Full Year

*Canadian and First Year Stores are Excluded

Some outlets have earned this amount. There is no assurance that you’ll do as well. If you rely on these figures, you must accept the risk of not doing as well. Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years. Canadian and first year stores are not included in this analysis. These stores generally are located in neighborhood or regional strip centers or freestanding buildings. “Owner’s Discretionary Cash Flow” (“ODCF”) is determined with reference to the unaudited profit and loss statements submitted to us by each store included in the chart. To derive the ODCF for each store, we subtracted the Cost of Goods Sold (“COGS”) and Operating Expenses from the Gross Sales for each store, and then added back in the data reported by each franchisee as “owner’s wages”, “amortization/depreciation”, “owner’s life insurance”, “owner’s health insurance”, “owner’s retirement plan”, and “auto expense”. We then averaged the ODCF for all stores during each of 2016, 2017 and 2018. COGS are the out-of-pocket expenses to acquire merchandise for resale and includes shipping. Operating Expenses include various expenses, including owner’s wages, non-owner’s wages, payroll taxes and employee benefits, marketing, store retailing suppliers, occupancy costs, utilities, computer expense, insurance, maintenance and repair, royalties, supplies and postage, travel and meals/entertainment, auto expense, miscellaneous, merchant fees, depreciation and amortization. Stores not included were stores for which the franchisee’s fiscal year was different than calendar year or for which the franchisee failed to submit reliable financial statements to us. We did not exclude stores due to characteristics such as a specific type of geography, type of location, degree of competition or other similar factors. See Item 19 of the Wild Birds Unlimited 2020 Franchise Disclosure Document for more information.

Footnotes to ODCF information:

  1. For all 242 stores operating at least 24 months at 12-31-16, the ODCF was $91,867. Of these 242 stores, 100 (or 41.32%) exceeded the ODCF figure of $91,867. The 2016 Median ODCF for the same 242 stores was $72,114.
  2. For all 246 stores operating at least 24 months at 12-31-17, the ODCF was $87,328. Of these 246 stores, 94 (or 38.21%) exceeded the ODCF figure of $87,328. The 2017 Median ODCF for the same 246 stores was $69,997.
  3. For all 259 stores operating at least 24 months at 12-31-18, the ODCF was $95,547. Of these 259 stores, 103 (or 39.77%) exceeded the ODCF figure of $95,547. The 2018 Median ODCF for the same 259 stores was $77,214.

Start Up Costs*

Franchise Fee $40,000
Training Fee $5,000
Travel, Meals, and Lodging $1,000 – $6,000
Rent Deposit $3,000 – $7,500
First Month’s Rent $3,000 – $7,500
Leasehold Improvements $9,329 – $54,748
Insurance (Annually) $500 – $2,500
Legal/Accounting $750 – $9,750
Office Equipment $8,494 – $11,949
Signs $3,800 – $8,600
Opening Advertising $7,670 – $12,232
Retail Fixtures $16,842 – $24,905
Opening Inventory $25,870 – $32,645
Miscellaneous $4,347 – $6,497
Gift Cards $100
MyWBU.com $1,180
Working Capital $39,500 – $50,500
TOTAL $170,382 $281,606
Actual start-up costs will vary from store to store depending on location,
size of store, local retail rental rates, time of year and available capital.
All costs are in US Dollars.

 

Continuing Support Fees
Royalties 4% of Gross Sales
Advertising Fund  1% of Gross Sales