Some outlets have sold this amount.  There is no assurance that you’ll do as well.  If you rely on these figures, you must accept the risk of not doing as well.  Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years.  Canadian stores and first calendar year stores were not included in this analysis.  These stores generally are located in neighborhood or regional strip centers or freestanding buildings.  “Gross Sales,” as used above, means the sales price of all merchandise and services sold, including cash and charge sales of every kind made at the store, and mail, internet and telephone orders received or taken at the store.  See Item 19 of the Wild Birds Unlimited 2016 Franchise Disclosure Document for more information.

Footnotes to Gross Sales chart:

  1. For all 244 stores operating at least 12 months at 12-31-13, the Average Gross Sales figure was $516,520. Of these 244 stores, 99 (or 40.57%) exceeded the Average Gross Sales figure of $516,520.  The 2013 Median Gross Sales for these same 244 stores was $463,013.
  1. For all 242 stores operating at least 12 months at 12-31-14, the Average Gross Sales figure was $537,748. Of these 242 stores, 102 (or 42.00%) exceeded the Average Gross Sales figure of $537,748.  The 2014 Median Gross Sales for these same 242 stores was $473,046.
  1. For all 251 stores operating at least 12 months at 12-31-15, the Average Gross Sales figure was $534,140. Of these 251 stores, 100 (or 39.84%) exceeded the Average Gross Sales figure of $534,140.  The 2015 Median Gross Sales for these same 252 stores was $469,975.

 

 

Some outlets have earned this amount.  There is no assurance that you’ll do as well. If you rely on these figures, you must accept the risk of not doing as well. Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to 30 years.  Canadian and first year stores are not included in this analysis.  These stores generally are located in neighborhood or regional strip centers or freestanding buildings.  “Owner’s Discretionary Cash Flow” (“ODCF”) is determined with reference to the unaudited profit and loss statements submitted to us by each store included in the chart.  To derive the ODCF for each store, we subtracted the Cost of Goods Sold (“COGS”) and Operating Expenses from the Gross Sales for each store, and then added back in the data reported by each franchisee as “owner’s wages”, “amortization/depreciation” and “auto expense”.  We then averaged the ODCF for all stores during each of 2012, 2013 and 2014.  COGS are the out-of-pocket expenses to acquire merchandise for resale and includes shipping.  Operating Expenses include various expenses, including owner’s wages, non-owner’s wages, payroll taxes and employee benefits, marketing, store retailing supplies, occupancy costs, utilities, computer expense, insurance, maintenance and repair, royalties, supplies and postage, travel and meals/entertainment, auto expense, miscellaneous, merchant fees, depreciation and amortization.  See Item 19 of the Wild Birds Unlimited 2016 Franchise Disclosure Document for more information.

Footnotes to ODCF chart:

  1. For all 232 stores operating at least 12 months at 12-31-12, the ODCF was $65,318. Of these 232 stores, 96 (or 41.38%) exceeded the ODCF figure of $65,318.  The 2012 Median ODCF for the same 232 stores was $49,364.
  2. For all 237 stores operating at least 12 months at 12-31-13, the ODCF was $74,940. Of these 237 stores, 96 (or 40.51%) exceeded the ODCF figure of $74,940.  The 2013 Median ODCF for the same 237 stores was $59,560.
  3. For all 232 stores operating at least 12 months at 12-31-14, the ODCF was $84,809. Of these 232 stores, 92 (or 39.66%) exceeded the ODCF figure of $84,809.  The 2014 Median ODCF for the same 232 stores was $66,977.

 

 Start Up Costs*

Franchise Fee $25,000
Training Fee $5,000
Travel, Meals, and Lodging $1,000 – $5,253
Annual Conference Registration $500
Rent Deposit $2,500 – $5,500
First Month’s Rent $2,500 – $5,500
Leasehold Improvements $6,582 – $31,452
Insurance (First Quarter) $125 – $865
Legal/Accounting $300 – $7,380
Office Equipment $12,868 – $12,906
Signs $2,492 – $8,380
Opening Advertising $7,209 – $10,940
Retail Fixtures $13,110 – $17,217
Opening Inventory $21,936 – $26,159
Miscellaneous $4,784 – $7,012
Gift Cards $108
Working Capital $20,000 – $30,000
TOTAL $125,978 $199,172
*All Start Up Costs are in US Dollars 

 

Continuing Support Fees
Royalties 4% of Gross Sales
Advertising Fund .5% of Gross Sales