Some outlets have sold this amount.  There is no assurance that you’ll do as well.  If you rely on these figures, you must accept the risk of not doing as well.  Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to over 30 years.  Canadian stores and first calendar year stores were not included in this analysis.  These stores generally are located in neighborhood or regional strip centers or freestanding buildings.  “Gross Sales,” as used above, means the sales price of all merchandise and services sold, including cash and charge sales of every kind made at the store, and mail, internet and telephone orders received or taken at the store.  See Item 19 of the Wild Birds Unlimited 2017 Franchise Disclosure Document for more information.

Footnotes to Gross Sales chart:

  1. For all 242 stores operating at least 24 months at 12-31-14, the Average Gross Sales figure was $537,748. Of these 242 stores, 102 (or 42.00%) exceeded the Average Gross Sales figure of $537,748.  The 2014 Median Gross Sales for these same 242 stores was $473,046.
  1. For all 251 stores operating at least 24 months at 12-31-15, the Average Gross Sales figure was $534,140. Of these 251 stores, 100 (or 39.84%) exceeded the Average Gross Sales figure of $534,140.  The 2015 Median Gross Sales for these same 252 stores was $469,975.
  1. For all 257 stores operating at least 24 months at 12-31-16, the Average Gross Sales figure was $541,755. Of these 257 stores, 106 (or 41.25%) exceeded the Average Gross Sales figure of $541,755.  The 2016 Median Gross Sales for these same 257 stores was $484,291.

 

 

**Some outlets have earned this amount.  There is no assurance that you’ll do as well. If you rely on these figures, you must accept the risk of not doing as well. Performance reflects unaudited information for stores in operation a full 12 months as of December 31st each year, with the age of included stores ranging from 2 to 30 years.  Canadian and first year stores are not included in this analysis.  These stores generally are located in neighborhood or regional strip centers or freestanding buildings.  “Owner’s Discretionary Cash Flow” (“ODCF”) is determined with reference to the unaudited profit and loss statements submitted to us by each store included in the chart.  To derive the ODCF for each store, we subtracted the Cost of Goods Sold (“COGS”) and Operating Expenses from the Gross Sales for each store, and then added back in the data reported by each franchisee as “owner’s wages”, “amortization/depreciation” and “auto expense”.  We then averaged the ODCF for all stores during 2015.  COGS are the out-of-pocket expenses to acquire merchandise for resale and includes shipping.  Operating Expenses include various expenses, including owner’s wages, non-owner’s wages, payroll taxes and employee benefits, marketing, store retailing supplies, occupancy costs, utilities, computer expense, insurance, maintenance and repair, royalties, supplies and postage, travel and meals/entertainment, auto expense, miscellaneous, merchant fees, depreciation and amortization.  See Item 19 of the Wild Birds Unlimited 2017 Franchise Disclosure Document for more information.

 

 Start Up Costs*

Franchise Fee $30,000
Training Fee $5,000
Travel, Meals, and Lodging $1,000 – $5,253
Annual Conference Registration $500
Rent Deposit $3,000 – $7,000
First Month’s Rent $3,000 – $7,000
Leasehold Improvements $8,310 – $42,386
Insurance (First Quarter) $125 – $865
Legal/Accounting $300 – $7,380
Office Equipment $12,720 – $12,750
Signs $2,492 – $8,380
Opening Advertising $7,102 – $8,295
Retail Fixtures $13,417 – $17,462
Opening Inventory $23,293 – $26,709
Miscellaneous $6,325 – $9,318
Gift Cards $108
Working Capital $30,000 – $40,000
TOTAL $146,692 $228,406
*All Start Up Costs are in US Dollars 

 

Continuing Support Fees
Royalties 4% of Gross Sales
Advertising Fund .5% of Gross Sales