Wild Birds Unlimited: Nature Franchise FAQs

Interested in owning a Wild Birds Unlimited franchise? Find answers to the most frequently asked nature franchise questions.

How much does a Wild Birds Unlimited franchise cost?
The typical investment for a Wild Birds Unlimited franchise is from $224,273 to $379,309, including franchise fee and working capital. Learn more about startup costs.
Does Wild Birds Unlimited offer an online shopping experience for retail customers?
Each WBU store has the opportunity to provide an online shopping experience through the MyWBU Store platform. The MyWBU Store offers customers the option to shop the store and have their items shipped or picked-up in the store. See our online store.
How long does it take to open a Wild Birds Unlimited?
Our step-by-step franchise development process takes between 45-60 days. Once your site has been selected and a lease is signed, the site preparation will take between 60-90 days, depending on how much work is required to build out the space. Learn more about the Franchise Process.
What are the qualifications to become a franchisee?
We look for future franchisees with a minimum net worth of $400,000 and at least $40,000 to $50,000 in liquid capital. Learn about all the qualifications for becoming a WBU franchise owner.
How much is the franchise fee to own a Wild Birds Unlimited franchise?
New franchisees pay a $40,000 franchise fee upon signing the franchise agreement. See the complete list of startup costs.
How long is the franchise agreement?
We offer 10-year renewable franchising agreements. Our renewal term is 5 years, with no fee upon renewal. Get the details about our Training and Support.
What is the best location for a Wild Birds Unlimited franchise?
The best location for a Wild Birds Unlimited store is in a busy retail shopping center, ideally anchored by big-box retailers and/or grocery stores that attract our target customers three to four times a week. Drive-by visibility is the #1 way to attract new customers. Then once they visit your outlet the first time, our high-quality products and their exceptional experience will keep them coming back. See our list of available markets.
How big is the bird feeding industry?
According to the U.S. Fish & Wildlife Service, 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation National Overview (Issued August 2017):

  • 81 Million people participate in feeding birds and other wildlife
  • $5 Billion is spent annually on birdseed and wildlife food
  • $960 Million is spent annually on bird feeders, bird baths and nesting boxes
  • $1.8 Billion is spent annually on binoculars and spotting scopes
  • $7.6 Billion is spent annually on bird feeding and watching wildlife

Get the details behind why you should choose a Wild Birds Unlimited Franchise.


Learn More About Becoming a Wild Birds Unlimited Franchise Owner

Complete the form to talk with our Development Team.

Start Your Application