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Franchise Dictionary has recognized Wild Birds Unlimited’s commitment to innovation and to providing entrepreneurs with a strong business model. The brand, which currently has over 345 locations — making it the largest and most recognized source for backyard bird feeding products — recently earned a Franchise Update Franchise Innovation Award for 2020, proving that Wild Birds Unlimited has navigated the challenges of COVID-19. Additionally, Wild Birds Unlimited is consistently named a top franchise opportunity for veterans. By offering a 15% discount off of the initial franchise fee, Wild Birds Unlimited created a solid pathway for those transitioning from active duty to civilian life.