After hosting its second annual Franchise Innovation Awards, Franchise Update Media named Wild Birds Unlimited the #1 brand for the most innovative franchisee support. In this category, Franchise Update Media judges reviewed operations team in order to determine which brands quickly adapted and introduced new support features, best practices and processes during COVID-19. Amy Moore, Vice President of Retail Concepts at Wild Birds Unlimited, said, “This award is a true reflection of what can be accomplished in a very short period of time under difficult circumstances if you have incredible trust, partnerships and an opportunity to collectively collaborate with all key stakeholders.”
In an interview with Franchise Business Review, Wild Birds Unlimited franchisee Kathy Haigh shares her journey to franchise ownership with the leading franchise brand known for connecting people with nature. Haigh first opened her Wild Birds Unlimited store alongside her husband John in October of 2001. During this conversation, she shares what she’s learned about business ownership over the past 19 years, what her day to day looks like and how she works together with the Wild Birds Unlimited team to continue finding success.
As a part of 1851 Franchise’s webinar series highlighting conversations with entrepreneurs and business leaders, chief development officer Paul Pickett joined publisher Nick Powills for a discussion highlighting how the brand is navigating COVID-19 both on the consumer and franchise development sides of the business. Pickett and Powills also discuss Wild Birds Unlimited’s ability to bring people joy through its backyard bird feeding products, and how this helps franchisees steer their business in a positive way.