In a Q&A with Franchise Business Review, Wild Birds Unlimited franchisees Vikki and Mike Bartholomae explain why they decided to become franchisees, how they handled the due diligence process and more. The husband and wife duo, who are based in Winter Garden, Florida, decided to become business owners after growing tired of working for other people. Then, when the COVID-19 pandemic hit, they decided to take a leap and do what they’ve always wanted to do — become their own bosses.
Franchise Dictionary has recognized Wild Birds Unlimited’s commitment to innovation and to providing entrepreneurs with a strong business model. The brand, which currently has over 345 locations — making it the largest and most recognized source for backyard bird feeding products — recently earned a Franchise Update Franchise Innovation Award for 2020, proving that Wild Birds Unlimited has navigated the challenges of COVID-19. Additionally, Wild Birds Unlimited is consistently named a top franchise opportunity for veterans. By offering a 15% discount off of the initial franchise fee, Wild Birds Unlimited created a solid pathway for those transitioning from active duty to civilian life.
Wild Birds Unlimited’s products were named in Birding Wire’s round up of suet to emphasize this fall. The article notes that while suet is often thought of as a winter food, it’s actually a strong staple for bird feeding stations year-round because it attracts the greatest variety of birds. Wild Birds Unlimited offers backyard bird feeding enthusiasts a wide range of suet products, including its signature Bark Butter, SuperSuet and Hot Pepper Suet.