Franchisee Attributes & Characteristics
The ideal Wild Birds Unlimited franchisee candidate is someone who is a nature enthusiast with a passion for birdfeeding. They are excited about building a business they believe in and becoming the local source for backyard birdfeeding products and knowledge. Our Franchisees are committed to delivering exceptional customer service with an energetic friendly attitude and interacting with and helping others who share their interest in backyard birdfeeding.

What are My Qualifications?
Are you…
- Passionate about Nature and Backyard Birdfeeding
- Interested in owning your own business and working for yourself
- Willing to work with others who share the same interests
- Committed to delivering the ultimate WBU customer experience
- Committed to following WBU “Best Practices” to operate your own WBU store
- Comfortable with the needs associated with running a business

Financial Requirements *
- Minimum Net Worth Requirement: $200,000
- Liquid Capital Requirement: $25,000 – $35,000
- Start Up Costs- New Stores- $99,832- $157,344
| * WBU does assist qualified candidates with securing financing through options such as BoeFly, SBA Financing and 401K Rollover plans.
|
![]() |





